BMW gave us The Ultimate Driving Machine. Bounty is the Quicker Picker-upper. Meanwhile, companies like McDonald’s have had innumerable slogans, from I’m Lovin’ It to Put a Smile on. These slogans are memorable because they tell the value proposition of the brand, underscore the company’s mission and speaks these things clearly. If your slogan doesn’t accomplish the preceding then your slogan is terrible. [Read more…]
So, you have a great idea and want to start a business – good for you! Along with everything else you have to worry about (products, marketing, accounting, employees, profitability) you also need to beware of the hidden entrepreneurial danger. It lurks in the shadowy depths of good meetings, hot ideas and the expertise of others. It’s lack of follow through and general apathy.
It’s easy to cure your own apathy, especially when paychecks rely on project and task completion. The true self-starter is able to get others, that show less urgency, to operate on a schedule consistent with their needs. Beware of your partners and suppliers holding up the show. If you want to be great, you’ll learn how to manage those relationships to work with the timetables that are needed for your business to be successful. It stinks, I know, because managing personal behavior is difficult enough – let alone someone else’s. But trust me, it’s necessary.
I believe it was Ben Franklin that said, “expect the worst and be pleasantly surprised when it doesn’t happen.” If we were in church I’d be yelling preach. But we’re not so I’ll yell chuuch to ol’ Bennie F. What he says (or what I think he says) makes fantastic sense. Instead of being happy when it doesn’t happen, though, I’ve decided to proactively start to sit on vendors like park benches. It’s not fun and I’d much rather allow people to do what they say they’re going to do, when they say they’re going to do it. Unfortunately, it’s rare when that happens.
Setting up a process for managing the completion of projects when most effective for your peak profitability is key. Part of that strategy may be managing the behavior of a partner/vendor/employee to get things done in the way and time your business needs.
It’s funny, we (me included) are often talking about Customer Relationship Management tools. Sometimes I feel like we need a Business Relationship Management tool, to effectively manage communications with our business partners.Seriously, this idea could save a business or three. I wonder who can help me get this launched? Hmmmm…
Inquiring minds want to know – do you have any tips for managing relationships and keeping people on task?
Yes, this post is a play on Sir James Brown’s epic ditty. Yeah, I said “ditty” and I Knighted James Brown today. “Baby, Baby, Baaaaby.” Sometimes people don’t think that entrepreneurs need that extra kick when they get a feeling on something, as they are natural risk-takers. On the contrary – the more I work with entrepreneurs the more apparent it becomes that getting the ‘I got the feeling’ mojo needs to be followed up by pragmatic strategy with implementable tactics.
Too often excellent ideas are conjured but fall short of hitting the mark or driving revenue, due to a lack of follow-through. Follow through is the number one thing that can change the arc of an organization. Conversely, there is no greater feeling than taking an esoteric idea and turning it into a tangible product or service that can move the needle.
First, you need to take incremental steps to reach that larger idea/goal. Map out exactly what it will take to get you to the end which you seek. If necessary, form strategic partnerships to help map out the parts that don’t fall into your area of expertise. Don’t be so arrogant as to prevent yourself from seeking help. Also, go toward your goal in achievable and manageable increments. [Read more…]
It happens all the time. You’re late, or just in a hurry, flying through traffic. Maybe there’s even some horn honking as people are cut off by your intensity to reach your destination. You go left, you go right, and even slow down to change lanes and speed up. Then hear comes a light, and you’re stopped. All of the people that you were weaving through, while honking and cursing, come up to the same light after about 15 seconds. And then comes the, “you’re such a jackass” stare. I tell business people this all the time – stop weaving in traffic. You will eventually end up at the same place as everyone else. [Read more…]
Therran Oliphant, the Chief Communication Strategist of Hand-Raiser Marketing is available for Integrated Marketing Communications Strategy consultation. Therran promotes strategies that create hand-raisers for your brand. Whether the methods are (re)branding, social media strategy, print strategy, media planning, public relations, message development or word of mouth marketing, Hand-Raiser can help you develop ideas that will generate ideas to help you fill your Customer Relationship Management (CRM) tool with likely prospects for you to message.