Yes, that’s it, another Three Letter Acronym (or TLA for short) – Real-Time Analytics. It’s been proven that it’s beneficial to bid in real-time, creating an auction style marketplace for ad inventory. But why not analyze and react to the analytics variables received, in real-time as well? Mobile users have an array of meta data associated with location, plus time, sentiment, etc. If I were an advertiser, I’d be most interested in valuing my impressions appropriately, based on things like audience characteristics, location and behavior. While, today, most RTB platforms do an excellent job of bidding on impressions based off of pre-defined parameters, I’m excited for the day when the programmatic space, especially in mobile, is using big data, not unlike PlaceIQ’s, to analyze buying decisions combining intelligence with auction to create smart auctions. We often hear about analytics driving real-time decisions, but truly dig deep and you’ll find that is just not the case. Usually, data’s used in a predictive nature. Moving toward real-time could be potentially game changing and add value to inventory, while increasing budgets toward programmatic sources. [Read more...]
Last night, I had the distinct honor and pleasure to be in the company of some very talented and intelligent individuals, via the Detroit NewMe Community Meetup group, at TechTown Detroit. I was instantly inspired by the accomplishments, struggles and general dynamism of the group. I’m looking forward to continuing a prosperous relationship with all who are able and willing to make worthwhile contributions. The cause is just. As in many industries, tech is dominated by a few, and the startup world, especially. This group is working toward breaking down the knowledge barrier between often disenfranchised communities and the at-large startup tech industry.
On this particular night Hajj Flemings, an inspiration to many young blacks aspiring toward tech greatness, spoke about the high level strategies involved in developing a startup pitch slide deck.This gentlemen is a contributor to BE.com, founder of Brand Camp University and co-founder of the startup gokit.me He broke down the various necessary sections to include in such a deck, and even expounded on some of the elements that makes those sections capture the attention of a potential investor. Those sections are:
- General Business Info and Company Name
- Define the Problem
- Discuss the Solution Your Company Offers
- Market Size
- Business Model
- User Acquisition Strategy
- Competitive Advantage
- The Ask
- The Team
- Contact Page
Additionally, we heard from James Norman, the CEO of Ubi, the next Detroit startup accepted to the NewMe Accelerator, in the second year of its existence. I just signed up for the service but was quite impressed with what I heard from the Founder and CEO on this evening.
I’m looking forward to learning, sharing and contributing more with this group of individuals as there was a plethora of talent in the room. I am excited to offer regular updates about the traction of my own, and all the startups represented here. If interested, feel free to contact me or hit the website to join. We’re open to include more like minded individuals to create a robust support group to benefit all of the aspirational goals of the people in this area and to grow the tech business landscape in Michigan.
Recently, a friend and fellow marketing mind, Hubert Sawyers III, reminded me about the need for all messages to create action when he wrote this post on his blog Frying in Vein. Action is key for a business to garner responses that move the consumer down the sales funnel. This is perfect material for the Hand Raiser Marketing team. We love talking about inspiring consumers to engage further with businesses to increase sales; it’s the water to our gills. While marketers are not charged with ringing the cash register, they do need to convert consumers. It’s not easy but a necessary part of the marketing equation. So, say it me me, conversion.
Conversion can mean, getting an email, inspiring inquiry, inspiring a phone call or getting prospects to walk through the door of a business. Many tactics can be used to convert, but certainly one mantra that will always ring true is “make it easy.” A business will want to have contact information prominently placed on their website, where reader’s eyes will naturally flow. In general, a business will want to make sure they have ways to be contacted on every page; they will likely need to reduce clutter and be where their customers and prospects can find them. For instance, a destination business will need to have accurate information on Google Places, Yelp and rank high on search pages. [Read more...]
A couple of weeks ago, I had an idea for a mobile application, and thought I would research it to find out if I could get it done. While not really important, I would feel remiss if I were to neglect to mention what it was, it was a parking application for those of us who like convenience in the city. What I found was Appsbar.com, and I’ve been playing with it a little bit ever since. Truthfully, I think that this could open up things for another of my favorite technologies, QR Codes, for mobile advertising and marketing. However, I’m getting ahead of myself.
I wrote the following post for another blog, but thought it was such important material that I would re-purpose it here for the Hand-Raiser faithful. LOL. Enjoy my personal take on the whole Steve Jobs resignation and the subsequent predictable outcry of insanity from the Apple, Inc. and Steve Jobs faithful.
-Therran Oliphant, Hand Raiser C.S.
This isn’t going to be one of those Steve Jobs love-fest homages to the awesomeness that is Apple, Inc., so if that’s what you’re looking for please click away.
Okay, now down to business. When it comes to Apple CEO Steve Jobs’ resignation it seems as though the media has once again latched on to the shiny object like a Walleye to a lure in a Michigan Lake. While I have all of the respect in the world for Steve Jobs, I’m no slappy so I feel it is my duty to clear up some of the fairytale ridiculousness I’ve been hearing and reading over the past 12 hours. [Read more...]
BMW gave us The Ultimate Driving Machine. Bounty is the Quicker Picker-upper. Meanwhile, companies like McDonald’s have had innumerable slogans, from I’m Lovin’ It to Put a Smile on. These slogans are memorable because they tell the value proposition of the brand, underscore the company’s mission and speaks these things clearly. If your slogan doesn’t accomplish the preceding then your slogan is terrible. [Read more...]