IMC: Put Together

Like any good outfit (as John Witherspoon saying, “Cooo-rdinate” in ‘Boomerang’ leaps in my head) an Integrated Marketing Communications (IMC) Campaign should be a coordinated effort to use the variant business communication tools to further one big message. Regardless of whether or not your brown belt is your favorite, you likely don’t want to wear it with your red shirt and black shoes. That is NOT put together.  There... [Read More...]

In the Beginning…

…marketers were able to control their message in all facets. As a business, you had 100% say over what messages about your brand were being received. Some (many) are still clinging to the idea that they can accomplish resonance via pushing messages out to consumers. Meanwhile, there are others out there that realize this is simply not possible. You can no more push messages and expect that to be a holistic view of what your receivers see, think... [Read More...]

Matching Technology to Need

How To Gain Respect with Businesses Usually I write for businesses and since this is a small business marketing blog that would be appropriate. Today, I want to speak with some of my cohorts in marketing who focus on technology. The social media, web dev, app dev folks of the world apparently need to be reminded that they are often ahead of the rest of society in technology acceptance. Think of technology as hip-hop and businesses as your parents... [Read More...]

Research

If you’re not sure what your current customers and prospects think of you, or just want to make some directional decisions and are unsure of which way to go, Hand-Raiser can work with you to develop surveys, questionnaires, and offer the data analysis to help you make those revelations and decisions. Let’s face it, you might be too busy worrying about payroll, products, logistics, operations and navigating the ever-changing marketplace... [Read More...]

Consulting

Therran Oliphant, the Chief Communication Strategist of Hand-Raiser Marketing is available for Integrated Marketing Communications Strategy consultation. Therran promotes strategies that create hand-raisers for your brand. Whether the methods are (re)branding, social media strategy, print strategy, media planning, public relations, message development or word of mouth marketing, Hand-Raiser can help you develop ideas that will generate ideas to help... [Read More...]

3 Must-Ask Questions Before Choosing a Marketing Campaign

Your business is growing and you are ready to take it to that elusive “next level,” so you’ve selected a couple of different marketing agencies to develop plans that will extend your unique message. They have presented their Integrated Marketing Communications plans to you, both look good and you can’t quite decide which one you want to go with. Although there are plenty of times in life (and business) you should go with... [Read More...]