Facebook Fans

If you regularly check the tech blogosphere, then you’ll notice that there has been an increased focus on the value of Facebook Fans to businesses. The catalyst to much of this discussion is a report from Syncapse, entitled “Value of a Facebook Fan.” I’m intrigued by the dollar value study of a tool that should be used mainly for PR purposes, so I delved into the 18 page report and scrutinized it for you. The fundamental question... [Read More...]

IMC: Put Together

Like any good outfit (as John Witherspoon saying, “Cooo-rdinate” in ‘Boomerang’ leaps in my head) an Integrated Marketing Communications (IMC) Campaign should be a coordinated effort to use the variant business communication tools to further one big message. Regardless of whether or not your brown belt is your favorite, you likely don’t want to wear it with your red shirt and black shoes. That is NOT put together.  There... [Read More...]

In the Ram Zone

The following is a blog that I wrote for R. L. Polk, an automotive and trucking industry market analysis and data company, that focuses on some of the things that I’ve been talking about recently. I plan to highlight good programs that deal with social media and permission marketing along high quality marketing communication. I enjoy being able to look at people doing it right and the people at Ram Trucks are definitely doing it right. I hope... [Read More...]

Podcasting?

Recently, I was lucky enough to be able to speak about my views on “The Value Equation” for businesses in digital marketing. I had never done a podcast before, but found that I really enjoyed being a part of it. In the podcast, on Portage Digital Media, we discussed the changes on Facebook, matching messages to an emotional connection, and the pitfalls of the “freemium” model. Central to the conversation was, “why do... [Read More...]

Win Friends and Influence People – Online

Regardless of the technology that people invent to improve lives, make it easier to communicate & share or simply make a buck, the old tips from Dale Carnegie still ring true. Maybe even more so, now, because we have much more contact with exponentially more people via the social web.  As a business owner and  brand ambassador, this is especially true. How often do you actively implement these strategies? More important, if they were so important... [Read More...]