Direct-Response Digital

Every now and then, we hear at the Hand-Raiser Marketing offices get our dander up about something. Right now, I’m feeling like direct response has gotten a bad rap online. I’m going on a mission to either dispel or prove the theory that brand building isn’t the only type of advertising that is accepted in digital – by the average consumer. I believe this is a bunch of hippie crap but I will dive deep into the archives to see... [Read More...]

In the Beginning…

…marketers were able to control their message in all facets. As a business, you had 100% say over what messages about your brand were being received. Some (many) are still clinging to the idea that they can accomplish resonance via pushing messages out to consumers. Meanwhile, there are others out there that realize this is simply not possible. You can no more push messages and expect that to be a holistic view of what your receivers see, think... [Read More...]

Are Your Project Goals Clearly Defined? Part 2 – M.O.S.T.

In my last post, I spoke of clearly defining project goals, so that brand and product introductions were executed in a manner consistent with your goals and or communications objectives.  I wrote about three main points that must be present to ensure timely and on-target delivery.  Those three necessary general themes include timing, creating engaging message appeal, entering markets that can support your product or brand.  Within each of those... [Read More...]