Be Grateful for your Customers

Do you have a loyalty program? If not, you might be one of those people that believes the E-Trade baby is really talking. Okay, that’s not fair.That E-Trade baby is convincing. Regardless, as a business  you should be grateful for your customers. The best way to show that is through loyalty. Loyalty is great because it translates – like many things – in business as it does in life. When there is a confluence of relevancy in this way, emotive feelings of that thing (in this case loyalty) are projected on to your brand/business.

Loyalty programs can show up in a plethora of forms. You can send out a monthly email/newsletter to all of your customers that has discounts embedded in the communication. Loyalty cash, for repeat purchase, is great for irregular or large purchases like cars. You might even offer sample products you’re weighing whether or not to stock, if you’re a retail establishment. Regular purchases like coffee or gas lend themselves well to freebies based off of a certain number of purchases.

Most important, loyalty programs regularly remind your customer base why they spend their money with you and not the other business. Let’s face it, there are very few product/service niches that are so unique that there isn’t anywhere else for a customer to get a similar product or service. So, it is imperative that you treat your customers as a valued friend or acquaintance. Caveat: If you happen to be one of those people that itemizes the dinner bill and fights about splitting it evenly because ‘you only drank water’ then don’t treat your customers like friends because that is just kind of rude and classless. But, if you realize that the value of your friendship is greater than one dinner then you’re in the clear. Yes, I said it.

Remember, it is 60% less expensive to obtain repeat purchase than it is to gain new customers, so take care of the people already patronizing you. Any decent CRM will allow you to keep tabs on who is purchasing what and when so there shouldn’t be any problem with knowing which customers to incentivize and which ones to leave out. The point is to reward people that have rewarded you with their dollars and loyalty by showing some loyalty back to them. Reciprocation isn’t only suggested but expected in life.

Finally, you can link it to your integrated marketing communications strategy. If you’re focusing on individuality, then you might offer free or discount ringtones. Ringtones might not directly associate to your product but if it fits with your IMC big idea then go for it!  Offers such as this can translate to positive reinforcement of the intangibles or brand personality you want to convey.

Do you have any loyalty program successes? Tell me about them, or anything else you might want to talk about.


Good Things are Coming

Pass it OnPower of Positive ThinkingLast week, I was at the Mid America Truck Show.  I noticed a distinct difference in the general rhetoric I have recently heard from my cohorts in the transportation industry. The last couple of years have been arduous for anyone looking to increase their business. This is especially true in an industry that has seen a 40% decline in business. Yet, I was reminded of the optimism of this great country, because I heard almost everyone utter the sentiment that good things are coming  -in their own way.

In one instance, I heard a vendor being proud of the orders they’ve brought in to their business recently. The sentiment also came in the form of, “well the phones are ringing again, and that is a good thing.” The fact of the matter is, the positive attitude can be the first step in realizing tangible advancement. The spiritual principle that “your world reflects your thoughts” is very true and may be turning toward positive in the business community.

This Universal Law demonstrates how we create the things, events, and people that come into our lives. Our thoughts, feelings, words, and actions produce energies which, in turn, attract like energies. Negative energies attract negative energies and positive energies attract positive energies.

There is a great opportunity for us to shape our world, because we’re coming from a place where the canvas has to be re-drawn, completely. Holding fast and steady to our thoughts of growth will draw to us the resources necessary to make this reality possible and true. Good things are coming and are on their way. We just have to continue thinking that a great miracle will happen for our respective communities, and they will.

I like hearing stories of triumph. Do you have anything that you would like to tell the world about? Who knows, it may inspire the prosperous thoughts, and ultimately, actions of others.