A couple of weeks ago, I had an idea for a mobile application, and thought I would research it to find out if I could get it done. While not really important, I would feel remiss if I were to neglect to mention what it was, it was a parking application for those of us who like convenience in the city. What I found was Appsbar.com, and I’ve been playing with it a little bit ever since. Truthfully, I think that this could open up things for another of my favorite technologies, QR Codes, for mobile advertising and marketing. However, I’m getting ahead of myself.
BMW gave us The Ultimate Driving Machine. Bounty is the Quicker Picker-upper. Meanwhile, companies like McDonald’s have had innumerable slogans, from I’m Lovin’ It to Put a Smile on. These slogans are memorable because they tell the value proposition of the brand, underscore the company’s mission and speaks these things clearly. If your slogan doesn’t accomplish the preceding then your slogan is terrible. [Read more…]
You may have thought that the direct-response digital series had lost some steam. Au contriare, mon frere. There have been some technical difficulties at the Hand Raiser offices, but Ryan Meray at C! Tech Solutions got us back in the game…we’ll be at 100% capacity soon – but I digress. The real reason we’re here is because I want to talk about mobile. While thinking of ideas for this topic, I was serendipitously introduced to this eMarketer article in my Twitter stream. I am so lucky sometimes, people might confuse it as good.
In brief, the article states that mobile banners out perform standard banners in Click-Through Rates (CTR) and Conversion. In fact, for rich media formats (like floating ads and commercial breaks) the metrics on mobile double up standard web ads in the positive column. Everyone – including myself – have been predicting mobile to blow up like a smoker at a gas station for the past couple of years. It has not happened. At least not yet, that is.
Statistics such as the ones in the eMarketer article suggest that the proverbial shark should be jumped very soon. Total smartphone purchase intent, as represented in the following chart, is at an all-time high of 16.4% according to Change Wave Research. With 52% of those surveyed planning on buying an iPhone, the iAd purchase of Quattro means solidarity among that ad platform. Plus, their $148 Earnings per Thousand (in some instances) number doesn’t hurt either. Android, the other big market share winner doesn’t realize as high of a return on the AdMob platform they run, but I think it is coming soon.
So, if you follow the money it is clear that demand from advertisers and app developers will be there soon. Why? It all comes down to purchase intent study. Whether it is SMS, mobile video, or mobile ads purchase intent is higher on mobile/smartphone devices than online in almost every category, says Mobile Marketer.
Not until recently have I seen data this compelling. Between the growth of smartphone purchase (where most of the mobile ads and purchase decisions are made) and the high dollar opportunities for brands, advertisers, and app developers alike – the explosion is as inevitable as death and taxes.
My recommendation to you, Mr./Mrs. Small Business Owner, is if you’re thinking about getting into mobile do so now. The benefits realized from a quality direct-response campaign could be colossal. Just make sure that your program is integrated with the rest of your messages (as I will always tell you) because ad awareness, brand awareness, and acceptance are all raised with smart, relevant and well targeted mobile campaigns.
If you’re already using mobile, what ad platform do you use? Have you found one OS to be more or less effective for your products?
Life is funny. There are a multitude of universal truths that are relevant no matter what religion, faith, non-faith, philosophy, or lifestyle you lead. One thing that I’m learning is true, as I move into a new house, is that cleaning the space around you can effect you mentally. When was the last time you truly looked deep into the archives of your life and decided to clean everything up? When you did that, did it change the way you thought? Did you feel as though you were newly acquiring the old you? I know I have. I feel more connected to ME since my move, and I feel as though it has made me more creative and able to accept the good that I know is coming my way.
Since our businesses are entities, then we need to do the same for them that we do for ourselves. Think about getting out your old business plans, communications documents, balance sheets, income statements, and amortization schedules for your equipment. Throw out what is not necessary so that you have physical and energetic space to make room for the good that we have yet to consciously realize we thought of.
I am making a pact to myself, today, to clean out my mental and physical space once a quarter – as well as my business documents. Anybody out there want to make the pact with me? I hope so, because I remembered how much I don’t like being alone when I did my cleaning this past week. 😀
Additionally, even if you don’t plan on a new “Big Idea” then you should still bi-annually take out all the unnecessary or weak words from your communications then hit the scene/business landscape again with a cleaned up and recent representation of the greatness that is your small business.
Thanks for reading, and feel free to leave me a message about the last time you cleaned stuff up in your life. I’m inspired right now; I hope you are too.