Are Your Project Goals Clearly Defined? Part 1

What would you think is the number one thing effecting the success of your next campaign or product release? Well, if you read the title and guessed clearly defined goals, please continue reading. If not, back up and read another blog, as these communications are not going to be helpful for you. The issue is so obvious but so often overlooked that it deserves some attention. Quite simply, if one cannot clearly articulate the project requirements then... [Read More...]

A Co-Mingling of Expertise

Tim and I have felt as though we received so much benefit from the community and collaborative nature of the contestants, judges, and blog responders from Blog Off 2, that we would share some excerpts from the multiple conversations that we have engaged in, about branding and going to market with a new product, for a combined final post. The following (edited for your reading enjoyment) rhetoric outlines some of the finer points of our conversations…... [Read More...]