Facebook Fans

Posted by Therran Oliphant on June 21, 2010 · View Comments 

If you regularly check the tech blogosphere, then you’ll notice that there has been an increased focus on the value of Facebook Fans to businesses. The catalyst to much of this discussion is a report from Syncapse, entitled “Value of a Facebook Fan.” I’m intrigued by the dollar value study of a tool that should be used mainly for PR purposes, so I delved into the 18 page report and scrutinized it for you. The fundamental question... [Read More...]

Filed under Customer Relationship Management, Facebook, Hand-Raiser Blog, Integrated Marketing Communications, Social Media · Tagged with , , , , , , , ,

Podcasting?

Posted by Therran Oliphant on May 23, 2010 · View Comments 

Recently, I was lucky enough to be able to speak about my views on “The Value Equation” for businesses in digital marketing. I had never done a podcast before, but found that I really enjoyed being a part of it. In the podcast, on Portage Digital Media, we discussed the changes on Facebook, matching messages to an emotional connection, and the pitfalls of the “freemium” model. Central to the conversation was, “why do... [Read More...]

Filed under Branding, Customer Relationship Management, Email, Facebook, Hand-Raiser Blog, Integrated Marketing Communications, Small Business, Social Media · Tagged with , , , , , , , ,