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Podcasting?

05/23/2010 By Therran Oliphant 2 Comments

Recently, I was lucky enough to be able to speak about my views on “The Value Equation” for businesses in digital marketing. I had never done a podcast before, but found that I really enjoyed being a part of it. In the podcast, on Portage Digital Media, we discussed the changes on Facebook, matching messages to an emotional connection, and the pitfalls of the “freemium” model. Central to the conversation was, “why do people pay me money for what I’m doing”?

I don’t know if this will become a regular thing, but I hope people will check it out because there is some great value interspersed with fun and jokes. David Lingholm and Jeremiah Staes of Portage are some smart guys that get it, when it comes to making money and communicating value properly.

Please check it out and tell us what you think. I truly hope you enjoy. And as always, be brilliant.

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Filed Under: Branding, Customer Relationship Management, Email, Facebook, Hand-Raiser Blog, Integrated Marketing Communications, Small Business, Social Media Tagged With: , , , , , , , ,
About Therran Oliphant

I am a strong advocate for developing the academic and practical field of Integrated Marketing Communications. I was lucky enough to be a part of the third class of Master's Degree level students at Eastern Michigan University on the subject, and have been touting the need for businesses to methodically link all communications since learning the intricacies of how it works. Whether your business is yourself, a product, or a service the rule that the brand's messages and communications should be as coordinated as a beautiful sonata holds true. Effective business communication can mean the difference between failing, surviving and thriving - which do you want to be the reality of your business?

  • http://www.literarynobody.com/ Literary Nobody

    Interesting conversation Therran ..very entertaining. You have a lot of knowledge on marketing. Hate that I was so late in hearing it.

  • Therran

    Thanks. I hope you were able to get some value out of it, too! We joke a lot but try to work on projects that further our businesses. Social Media and Digital Marketers sometimes seem to forget that part of the value equation. Thanks for listening.