Research

I am a strong advocate for developing the academic and practical field of Integrated Marketing Communications. I was lucky enough to be a part of the third class of Master's Degree level students at Eastern Michigan University on the subject, and have been touting the need for businesses to methodically link all communications since learning the intricacies of how it works. Whether your business is yourself, a product, or a service the rule that the brand's messages and communications should be as coordinated as a beautiful sonata holds true. Effective business communication can mean the difference between failing, surviving and thriving - which do you want to be the reality of your business?