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Hand-Raiser Marketing  is an advocate for developing the academic and practical field of Integrated Marketing Communications. Therran Oliphant, the Chief Strategist, focuses on using technology to effectively move the profit and brand awareness needle for businesses. Whether your business is yourself, a product or a service, the rule that the brand’s messages and communications should be as coordinated as a beautiful sonata holds true. When all offerings, communications, and deliverables are in alignment hand raisers are created. Those people can then be turned into brand advocates.

Hand Raiser Marketing is increasingly focused on utilizing media to better link digital natives and novices to create better outcomes from brands. Currently, buyers suffer from message fatigue, and brands are lost in the calamity of clutter. We, at Hand-Raiser Marketing™ will help you develop a communications plan that brings prospects to you by identifying themselves (raising their hands) to indicate their interest in your products. Research tells us that a 2% email conversion rate is good.  Would you do anything else at a 98% failure rate? That is not good business and can often be a waste of your time. Whether through email, digital display, mobile or any other platform, Hand Raiser looks to change these metrics by helping you get people to identify themselves and allow you to communicate more efficiently and effectively.