Everyone wants repeat purchasers. They are less expensive on a cost- per-sale basis, and it makes the job of learning customer’s wants and needs much easier. Other than speaking to people on their terms, what else can a small business with a smaller budget, and man-hours in the day, do to accomplish this? My solution is to resonate on a deeper level. Often people buy from small businesses because of the personal touches. Using a quality Customer Relationship Management (CRM) tool is often the best way to accomplish this end. You can fill it with all kinds of facts, like birthdays, anniversaries, date of first purchase, favorite likes/dislikes and whatever else you think is pertinent.

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