I love social media. I have met many wonderful people that have become colleagues, friends, associates, and partners. No matter how often we speak online through our various networks, the power of face-to-face old school networking is still very relevant.  I see some businesses trying to go the easy route by focusing too much on making the ‘net work that they forget to network.  More important, they forget (or were never taught) how to effectively network.

We hear about networking all the time. People often mistake it for something it is not, though. It is so omnipresent in the lexicon of America that the meaning has become watered down.  It is sort of like a brand name that has become a commodity. Some good examples are Kleenex, Jeep or Coke – even Sea-Doo suffers from this affliction.  Well, add networking to the pile of words/brands over-used creating meanings as eroded as the smooth water beaten pebbles on the beach. [Read more…]