A New Media Manifesto
Alright, it’s not so much a manifesto as it is best practices. Manifesto just sounds so much better. The point that businesses need to control their message has been misconstrued as of late, though. On one end, some businesses haven’t resigned to the fact that their messaging is less powerful than the recommendations of others. On the other end is businesses that can answer every message and engage heavily in every forum, but forget that the internet isn’t the only place they interact with consumers. [Read more…]


So, you have a great idea and want to start a business – good for you! Along with everything else you have to worry about (products, marketing, accounting, employees, profitability) you also need to beware of the hidden entrepreneurial danger. It lurks in the shadowy depths of good meetings, hot ideas and the expertise of others. It’s lack of follow through and general apathy.


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