The Self-Starter

Business Relationship ManagementSo, you have a great idea and want to start a business – good for you! Along with everything else you have to worry about (products, marketing, accounting, employees, profitability) you also need to beware of the hidden entrepreneurial danger. It lurks in the shadowy depths of good meetings, hot ideas and the expertise of others. It’s lack of follow through and general apathy.

It’s easy to cure your own apathy, especially when paychecks rely on project and task completion. The true self-starter is able to get others, that show less urgency, to operate on a schedule consistent with their needs.  Beware of your partners and suppliers holding up the show. If you want to be great, you’ll learn how to manage those relationships to work with the timetables that are needed for your business to be successful. It stinks, I know, because managing personal behavior is difficult enough – let alone someone else’s. But trust me, it’s necessary.

I believe it was Ben Franklin that said, “expect the worst and be pleasantly surprised when it doesn’t happen.” If we were in church I’d be yelling preach. But we’re not so I’ll yell chuuch to ol’ Bennie F. What he says (or what I think he says) makes fantastic sense. Instead of being happy when it doesn’t happen, though, I’ve decided to proactively start to sit on vendors like park benches. It’s not fun and I’d much rather allow people to do what they say they’re going to do, when they say they’re going to do it. Unfortunately, it’s rare when that happens.

Setting up a process for managing the completion of projects when most effective for your peak profitability is key. Part of that strategy may be managing the behavior of a partner/vendor/employee to get things done in the way and time your business needs.

It’s funny, we (me included) are often talking about Customer Relationship Management tools. Sometimes I feel like we need a Business Relationship Management tool, to effectively manage communications with our business partners.Seriously, this idea could save a business or three. I wonder who can help me get this launched? Hmmmm…

Inquiring minds want to know – do you have any tips for managing relationships and keeping people on task?

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The Lords of Strategy

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Marketing Templates


Support

Peruse through the descriptions and click on the links to download anything that you think you can use; we’re here to help!

The main parts to Integrated Marketing Communications Plan Outline consist of :

  1. Advertising
  2. Branding
  3. Public Relations
  4. Sales
  5. Marketing Strategy
  6. Sales Promotions/Contests
  7. Marketing Law
  8. Direct Marketing
  9. Marketing Research
  10. Social Marketing
  11. Word – of – Mouth Marketing

Click on the above links to visit sites that can help you get into organizations that might help you learn more about each discipline of business communications. Please click on the pages within the Marketing Support tab to download materials that can assist with

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Consulting

Therran Oliphant, the Chief Communication Strategist of Hand-Raiser Marketing is available for Integrated Marketing Communications Strategy consultation. Therran promotes strategies that create hand-raisers for your brand. Whether the methods are (re)branding, social media strategy, print strategy, media planning, public relations, message development or word of mouth marketing, Hand-Raiser can help you develop ideas that will generate ideas to help you fill your Customer Relationship Management (CRM) tool with likely prospects for you to message.

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