Connecting Buyers to Relevant Brands
Your business is growing and you are ready to take it to that elusive “next level,” so you’ve selected a couple of different marketing agencies to develop plans that will extend your unique message. They have presented their Integrated Marketing Communications plans to you, both look good and you can’t quite decide which one you want to go with. Although there are plenty of times in life (and business) you should go with your gut, frankly, this is not one of them. [Read more…]
LinkedIn, I don’t want to be negative, so take the following comments as constructive criticism to bring out the best in you. I believe in you, LinkedIn, and one day I’m sure you’ll show me you believe in yourself too. As the only large social media networking tool specifically built with B2B “linking” in mind, I am often disappointed at the lack of tools and cumbersome operating structure made available by your website. While LinkedIn improvement wouldn’t be my favorite present of this holiday season, it could be a heck of a stocking stuffer because I want so much for you to realize your potential. Hopefully the following will prompt introspection leading to personal growth.
I will outline three beefs (in the interest of time), I have with LinkedIn, that keep me from sharing my love with the site under, the auspices that it will motivate the site’s developers.
As a marketer, you are constantly challenged with verifying the value of your efforts. Sometimes this is a simple task, by tracking communication directly to purchase behavior. Others, a deeper understanding of the social implications of your efforts must be taken into account to be able to relay the same ROI message. The latter is often the case with regard to social media forwards and retweets; this also happens to be the subject of my Blog Off II competition posts – socially relevant marketing value from social media and traditional marketing. [Read more…]
Therran L. Oliphant Email: therran@hand-raiser.com Phone: 313-720-4869 Twitterr: http://www.twitter.com/therran LinkedIn: http://www.linkedin.com/in/therranoliphant We can't wait to … [Read More...]
Are you ready to get prospects raising their hand? Get in touch with us!
By Phone: 313-720-4869
Click here to use our contact form
Copyright © 2024 Oliphant Consulting. Our Family of Companies: Hand-Raiser Marketing · Psychological Services · Log in
Follow Us!