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Building for the Future: Top Ten Research Sites for Small Businesses

01/31/2010 by

Deciding how to begin the broadcast of your message should be a measured and researched process. This process, can unfortunately, be arduous and tedious sometimes. Motivation to continue on can be like a weight loss program – if you don’t see results you’re likely to go for the immediate gratification of the equivalent of a business doughnut.  But if you stick to it, over time, the results can be enlightening and wildly profitable.

Therefore, I have outlined ten research sites that can be useful for any small businesses’ quest for increased recognition, and ultimately, sales. [Read more…]

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Filed Under: Integrated Marketing Communications, Small Business Tagged With: , , , , ,

Say it With Me: Res-O-Nate

01/17/2010 by

Everyone wants repeat purchasers. They are less expensive on a cost- per-sale basis, and it makes the job of learning customer’s wants and needs much easier. Other than speaking to people on their terms, what else can a small business with a smaller budget, and man-hours in the day, do to accomplish this? My solution is to resonate on a deeper level. Often people buy from small businesses because of the personal touches. Using a quality Customer Relationship Management (CRM) tool is often the best way to accomplish this end. You can fill it with all kinds of facts, like birthdays, anniversaries, date of first purchase, favorite likes/dislikes and whatever else you think is pertinent.

[Read more…]

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Filed Under: Branding, Customer Relationship Management, Integrated Marketing Communications, Small Business Tagged With: , , ,

Too Much Email!

01/13/2010 by

Too Much EmailEveryday, I think I unsubscribe from at least two newsletters because they over-message me. I don’t know about you, but I peronsonally can’t stand for anyone to send me more than one communication per-day, unless I’ve written them back.

It feels like the times when someone leaves you a message and then calls you, again, before you get the chance to call them back. It is annoying and a little creepy. If you have so much information to send, please wait to send it all at once.  You’re filling up my inbox, and I can’t take it! I said that I would receive communications from you, not that I wanted to date. [Read more…]

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Filed Under: Branding, Email, Integrated Marketing Communications

In 2010: Respect your Prospect

01/05/2010 by

As of today, I am calling on all marketers to respect their prospects this year.  Too often, I see SPAM, intellectually lazy communications, and a general lack of respect for the message receiver. I ask Marketers, what do you do when someone screams at you? You may hear, but you don’t listen.  [Read more…]

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Filed Under: Integrated Marketing Communications, Small Business Tagged With: , ,

A Co-Mingling of Expertise

12/30/2009 by


Spatula Tim and I have felt as though we received so much benefit from the community and collaborative nature of the contestants, judges, and blog responders from Blog Off 2, that we would share some excerpts from the multiple conversations that we have engaged in, about branding and going to market with a new product, for a combined final post. The following (edited for your reading enjoyment) rhetoric outlines some of the finer points of our conversations… [Read more…]

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Filed Under: Branding, Integrated Marketing Communications, Product Development, Small Business Tagged With: , ,
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