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Podcasting?

05/23/2010 by

Recently, I was lucky enough to be able to speak about my views on “The Value Equation” for businesses in digital marketing. I had never done a podcast before, but found that I really enjoyed being a part of it. In the podcast, on Portage Digital Media, we discussed the changes on Facebook, matching messages to an emotional connection, and the pitfalls of the “freemium” model. Central to the conversation was, “why do people pay me money for what I’m doing”?

I don’t know if this will become a regular thing, but I hope people will check it out because there is some great value interspersed with fun and jokes. David Lingholm and Jeremiah Staes of Portage are some smart guys that get it, when it comes to making money and communicating value properly.

Please check it out and tell us what you think. I truly hope you enjoy. And as always, be brilliant.

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Filed Under: Branding, Customer Relationship Management, Email, Facebook, Hand-Raiser Blog, Integrated Marketing Communications, Small Business, Social Media Tagged With: , , , , , , , ,
About Therran Oliphant

Therran Oliphant is a strong advocate for developing the academic and practical field of Integrated Marketing Communications. Holding an M.S. in Integrated Marketing Communications (IMC) from Eastern Michigan University, Therran has been a staunch advocate for developing the theoretical, practical and applicable concepts of the field, especially as it comes to digital advertising and media. His main passion is helping marketers more accurately interface with the technology community and ask the right questions to help them accomplish the objectives their brand customers have set. A career in data and advertising technology has allowed him to have a unique perspective on the science of utilizing the right methodologies to systematically ask the right questions that lead to delivering the outcomes necessary for success.

Comments

  1. Literary Nobody says:
    07/10/2010 at 2:07 am

    Interesting conversation Therran ..very entertaining. You have a lot of knowledge on marketing. Hate that I was so late in hearing it.

  2. Therran says:
    07/12/2010 at 11:25 am

    Thanks. I hope you were able to get some value out of it, too! We joke a lot but try to work on projects that further our businesses. Social Media and Digital Marketers sometimes seem to forget that part of the value equation. Thanks for listening.