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		<title>Direct-Response Digital: Online Video</title>
		<link>http://hand-raiser.com/2010/07/12/direct-response-digital-online-video/</link>
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		<pubDate>Tue, 13 Jul 2010 01:57:17 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
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		<description><![CDATA[In my last post, I started on a bit of a rant, which has led me to do some research on digital direct response ad effectiveness. That research has gotten me all fired up to do the second post in the Direct-Response Digital series &#8211; online video.  In the product life cycle of technology, one [...]]]></description>
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		<title>Direct-Response Digital</title>
		<link>http://hand-raiser.com/2010/07/06/direct-response-digital/</link>
		<comments>http://hand-raiser.com/2010/07/06/direct-response-digital/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 03:49:11 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
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		<description><![CDATA[Every now and then, we hear at the Hand-Raiser Marketing offices get our dander up about something. Right now, I&#8217;m feeling like direct response has gotten a bad rap online. I&#8217;m going on a mission to either dispel or prove the theory that brand building isn&#8217;t the only type of advertising that is accepted in [...]]]></description>
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