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	<title>Hand-Raiser Marketing&#187; marketing</title>
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	<description>Connecting Buyers to Relevant Brands</description>
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		<title>Detroit NewMe Community Meetup</title>
		<link>http://hand-raiser.com/2012/02/16/detroit-newme-community-meetup/</link>
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		<pubDate>Fri, 17 Feb 2012 04:27:08 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
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		<description><![CDATA[Last night, I had the distinct honor and pleasure to be in the company of some very talented and intelligent individuals, via the Detroit NewMe Community Meetup group, at TechTown Detroit. I was instantly inspired by the accomplishments, struggles and general dynamism of the group. I&#8217;m looking forward to continuing a prosperous relationship with all [...]]]></description>
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		<title>3 Reasons Your Slogan is Terrible</title>
		<link>http://hand-raiser.com/2011/06/27/3-reasons-your-slogan-is-terrible/</link>
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		<pubDate>Tue, 28 Jun 2011 01:05:17 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<guid isPermaLink="false">http://hand-raiser.com/?p=402</guid>
		<description><![CDATA[BMW gave us The Ultimate Driving Machine. Bounty is the Quicker Picker-upper. Meanwhile, companies like McDonald&#8217;s have had innumerable  slogans, from I&#8217;m Lovin&#8217; It to Put a Smile on. These slogans are memorable because they tell the value proposition of the brand, underscore the company&#8217;s mission and speaks these things clearly. If your slogan doesn&#8217;t accomplish the [...]]]></description>
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		<title>Controlling the Message</title>
		<link>http://hand-raiser.com/2011/05/09/controlling-the-message/</link>
		<comments>http://hand-raiser.com/2011/05/09/controlling-the-message/#comments</comments>
		<pubDate>Tue, 10 May 2011 00:07:20 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[brand advocate]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[corporate]]></category>
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		<category><![CDATA[message]]></category>
		<category><![CDATA[multi-channel marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=397</guid>
		<description><![CDATA[A New Media Manifesto Alright, it&#8217;s not so much a manifesto as it is best practices. Manifesto just sounds so much better. The point that businesses need to control their message has been misconstrued as of late, though. On one end, some businesses haven&#8217;t resigned to the fact that their messaging is less powerful than [...]]]></description>
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		<title>3 CRM Tricks to Build Loyalty</title>
		<link>http://hand-raiser.com/2011/02/02/3-crm-tricks-to-build-loyalty/</link>
		<comments>http://hand-raiser.com/2011/02/02/3-crm-tricks-to-build-loyalty/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 04:25:13 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Free Marketing Help]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[contact managment]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=344</guid>
		<description><![CDATA[Statistics show it takes 60% more effort, money, time, et al to create a new customer. It&#8217;s like making a new friend. You have to figure out what you like to do together and whether or not they&#8217;ll be dependable. You have to put in some serious effort to let them know that you care. [...]]]></description>
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		<title>The Lords of Strategy</title>
		<link>http://hand-raiser.com/2010/09/06/the-lords-of-strategy/</link>
		<comments>http://hand-raiser.com/2010/09/06/the-lords-of-strategy/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 03:26:08 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[strategy]]></category>
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		<category><![CDATA[economics]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[The Lords of Strategy]]></category>

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		<description><![CDATA[I have recently embarked on a book called &#8216;The Lords of Strategy: The Secret Intellectual History of the New Corporate World&#8217; and I&#8217;m enthralled. As a corporate strategist for R. L. Polk, many of the ideas in this book repeat, clarify and introduce ideas of strategy that I never expected or thought I new. I [...]]]></description>
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