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	<title>Hand-Raiser Marketing&#187; digital</title>
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	<description>Connecting Buyers to Relevant Brands</description>
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		<title>TV &#8211; Old Platform New Media Ad Buy</title>
		<link>http://hand-raiser.com/2011/11/22/tv-old-platform-new-media-buy/</link>
		<comments>http://hand-raiser.com/2011/11/22/tv-old-platform-new-media-buy/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 05:06:57 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[Ad Buy]]></category>
		<category><![CDATA[Ad Network]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Cable]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Digital Video Recorder]]></category>
		<category><![CDATA[Google Display]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Media Ad Buy]]></category>
		<category><![CDATA[Recorder]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=424</guid>
		<description><![CDATA[Many customers have been asking me about TV lately. What&#8217;s interesting, is that there still seems to be a major disconnect between the actual barriers to entry and the perceived difficulty and cost of advertising on television. The buying advances in local, online video and cable television have changed tv from the old difficult and [...]]]></description>
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		<title>Online Advertising: The Truth Shall Set You Free!</title>
		<link>http://hand-raiser.com/2010/11/30/online-advertising-the-truth-shall-set-you-free/</link>
		<comments>http://hand-raiser.com/2010/11/30/online-advertising-the-truth-shall-set-you-free/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 20:53:19 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[laws]]></category>
		<category><![CDATA[regulations]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=339</guid>
		<description><![CDATA[Yes, it is true. While I don&#8217;t claim ministerial prowess or even great oration skills, I do know a truth when I hear/read one &#8211; whether from the pulpit or the pdf. Delivering truth is the situation the digital advertising industry currently faces. How, you ask? If you haven&#8217;t noticed, there is an onslaught of [...]]]></description>
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		<title>Direct-Response Digital: Online Video</title>
		<link>http://hand-raiser.com/2010/07/12/direct-response-digital-online-video/</link>
		<comments>http://hand-raiser.com/2010/07/12/direct-response-digital-online-video/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 01:57:17 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[local search engines]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[stream]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=322</guid>
		<description><![CDATA[In my last post, I started on a bit of a rant, which has led me to do some research on digital direct response ad effectiveness. That research has gotten me all fired up to do the second post in the Direct-Response Digital series &#8211; online video.  In the product life cycle of technology, one [...]]]></description>
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		<title>Direct-Response Digital</title>
		<link>http://hand-raiser.com/2010/07/06/direct-response-digital/</link>
		<comments>http://hand-raiser.com/2010/07/06/direct-response-digital/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 03:49:11 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[beef]]></category>
		<category><![CDATA[dander]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[miscreant]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=319</guid>
		<description><![CDATA[Every now and then, we hear at the Hand-Raiser Marketing offices get our dander up about something. Right now, I&#8217;m feeling like direct response has gotten a bad rap online. I&#8217;m going on a mission to either dispel or prove the theory that brand building isn&#8217;t the only type of advertising that is accepted in [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Future so Bright the Midwest Needs Shades</title>
		<link>http://hand-raiser.com/2010/04/19/future-so-bright-the-midwest-needs-shades/</link>
		<comments>http://hand-raiser.com/2010/04/19/future-so-bright-the-midwest-needs-shades/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 04:14:57 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
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		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[detroit]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[future midwest]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=259</guid>
		<description><![CDATA[This past weekend saw a conference of epic proportions. Typically I&#8217;m underwhelmed by conferences; they promise these mind-blowing, motivation inspiring experiences that rarely metastasize into realization of the guarantee. This was not to be the fate of the Future Midwest Conference (#FMW10 on Twitter), held in Royal Oak, Michigan. I was first amazed at the lineup [...]]]></description>
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