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	<title>Hand-Raiser Marketing&#187; Integrated Marketing Communications</title>
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	<description>Connecting Buyers to Relevant Brands</description>
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		<title>TV &#8211; Old Platform New Media Ad Buy</title>
		<link>http://hand-raiser.com/2011/11/22/tv-old-platform-new-media-buy/</link>
		<comments>http://hand-raiser.com/2011/11/22/tv-old-platform-new-media-buy/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 05:06:57 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Television]]></category>
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		<category><![CDATA[digital]]></category>
		<category><![CDATA[Digital Video Recorder]]></category>
		<category><![CDATA[Google Display]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Media Ad Buy]]></category>
		<category><![CDATA[Recorder]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=424</guid>
		<description><![CDATA[Many customers have been asking me about TV lately. What&#8217;s interesting, is that there still seems to be a major disconnect between the actual barriers to entry and the perceived difficulty and cost of advertising on television. The buying advances in local, online video and cable television have changed tv from the old difficult and [...]]]></description>
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		<title>Controlling the Message</title>
		<link>http://hand-raiser.com/2011/05/09/controlling-the-message/</link>
		<comments>http://hand-raiser.com/2011/05/09/controlling-the-message/#comments</comments>
		<pubDate>Tue, 10 May 2011 00:07:20 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>
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		<category><![CDATA[control]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[multi-channel marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=397</guid>
		<description><![CDATA[A New Media Manifesto Alright, it&#8217;s not so much a manifesto as it is best practices. Manifesto just sounds so much better. The point that businesses need to control their message has been misconstrued as of late, though. On one end, some businesses haven&#8217;t resigned to the fact that their messaging is less powerful than [...]]]></description>
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		<title>3 CRM Tricks to Build Loyalty</title>
		<link>http://hand-raiser.com/2011/02/02/3-crm-tricks-to-build-loyalty/</link>
		<comments>http://hand-raiser.com/2011/02/02/3-crm-tricks-to-build-loyalty/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 04:25:13 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Free Marketing Help]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[contact managment]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=344</guid>
		<description><![CDATA[Statistics show it takes 60% more effort, money, time, et al to create a new customer. It&#8217;s like making a new friend. You have to figure out what you like to do together and whether or not they&#8217;ll be dependable. You have to put in some serious effort to let them know that you care. [...]]]></description>
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		<title>Online Advertising: The Truth Shall Set You Free!</title>
		<link>http://hand-raiser.com/2010/11/30/online-advertising-the-truth-shall-set-you-free/</link>
		<comments>http://hand-raiser.com/2010/11/30/online-advertising-the-truth-shall-set-you-free/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 20:53:19 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[laws]]></category>
		<category><![CDATA[regulations]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=339</guid>
		<description><![CDATA[Yes, it is true. While I don&#8217;t claim ministerial prowess or even great oration skills, I do know a truth when I hear/read one &#8211; whether from the pulpit or the pdf. Delivering truth is the situation the digital advertising industry currently faces. How, you ask? If you haven&#8217;t noticed, there is an onslaught of [...]]]></description>
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		<title>Direct-Response Digital &#8211; Mobile</title>
		<link>http://hand-raiser.com/2010/07/21/direct-response-digital-mobile/</link>
		<comments>http://hand-raiser.com/2010/07/21/direct-response-digital-mobile/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 17:02:58 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=328</guid>
		<description><![CDATA[You may have thought that the direct-response digital series had lost some steam. Au contriare, mon frere. There have been some technical difficulties at the Hand Raiser offices, but Ryan Meray at C! Tech Solutions got us back in the game&#8230;we&#8217;ll be at 100% capacity soon &#8211; but I digress. The real reason we&#8217;re here [...]]]></description>
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