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	<title>Hand-Raiser Marketing&#187; Branding</title>
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	<description>Connecting Buyers to Relevant Brands</description>
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		<title>Build Your Own App!</title>
		<link>http://hand-raiser.com/2011/11/05/build-your-own-app/</link>
		<comments>http://hand-raiser.com/2011/11/05/build-your-own-app/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 01:47:24 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Free Marketing Help]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Small Business]]></category>
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		<category><![CDATA[Apps]]></category>
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		<category><![CDATA[Mobile phones]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=418</guid>
		<description><![CDATA[A couple of weeks ago, I had an idea for a mobile application, and thought I would research it to find out if I could get it done. While not really important, I would feel remiss if I were to neglect to mention what it was, it was a parking application for those of us who like convenience [...]]]></description>
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		<title>3 Reasons Your Slogan is Terrible</title>
		<link>http://hand-raiser.com/2011/06/27/3-reasons-your-slogan-is-terrible/</link>
		<comments>http://hand-raiser.com/2011/06/27/3-reasons-your-slogan-is-terrible/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 01:05:17 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Free Marketing Help]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[IMC]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[slogan]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=402</guid>
		<description><![CDATA[BMW gave us The Ultimate Driving Machine. Bounty is the Quicker Picker-upper. Meanwhile, companies like McDonald&#8217;s have had innumerable  slogans, from I&#8217;m Lovin&#8217; It to Put a Smile on. These slogans are memorable because they tell the value proposition of the brand, underscore the company&#8217;s mission and speaks these things clearly. If your slogan doesn&#8217;t accomplish the [...]]]></description>
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		<title>Controlling the Message</title>
		<link>http://hand-raiser.com/2011/05/09/controlling-the-message/</link>
		<comments>http://hand-raiser.com/2011/05/09/controlling-the-message/#comments</comments>
		<pubDate>Tue, 10 May 2011 00:07:20 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>
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		<category><![CDATA[control]]></category>
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		<category><![CDATA[message]]></category>
		<category><![CDATA[multi-channel marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=397</guid>
		<description><![CDATA[A New Media Manifesto Alright, it&#8217;s not so much a manifesto as it is best practices. Manifesto just sounds so much better. The point that businesses need to control their message has been misconstrued as of late, though. On one end, some businesses haven&#8217;t resigned to the fact that their messaging is less powerful than [...]]]></description>
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		<title>Direct-Response Digital &#8211; Mobile</title>
		<link>http://hand-raiser.com/2010/07/21/direct-response-digital-mobile/</link>
		<comments>http://hand-raiser.com/2010/07/21/direct-response-digital-mobile/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 17:02:58 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=328</guid>
		<description><![CDATA[You may have thought that the direct-response digital series had lost some steam. Au contriare, mon frere. There have been some technical difficulties at the Hand Raiser offices, but Ryan Meray at C! Tech Solutions got us back in the game&#8230;we&#8217;ll be at 100% capacity soon &#8211; but I digress. The real reason we&#8217;re here [...]]]></description>
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		<title>Direct-Response Digital</title>
		<link>http://hand-raiser.com/2010/07/06/direct-response-digital/</link>
		<comments>http://hand-raiser.com/2010/07/06/direct-response-digital/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 03:49:11 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
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		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[miscreant]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=319</guid>
		<description><![CDATA[Every now and then, we hear at the Hand-Raiser Marketing offices get our dander up about something. Right now, I&#8217;m feeling like direct response has gotten a bad rap online. I&#8217;m going on a mission to either dispel or prove the theory that brand building isn&#8217;t the only type of advertising that is accepted in [...]]]></description>
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