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	<title>Hand-Raiser Marketing&#187; Direct Response</title>
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	<description>Connecting Buyers to Relevant Brands</description>
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		<title>Say it with me, Conversion</title>
		<link>http://hand-raiser.com/2011/12/06/say-it-with-me-conversion/</link>
		<comments>http://hand-raiser.com/2011/12/06/say-it-with-me-conversion/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 07:35:35 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Always be Closing]]></category>
		<category><![CDATA[Business Conversion]]></category>
		<category><![CDATA[Converting]]></category>
		<category><![CDATA[Hand Raisers]]></category>
		<category><![CDATA[Increase Trial]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=435</guid>
		<description><![CDATA[Recently, a friend and fellow marketing mind, Hubert Sawyers III, reminded me about the need for all messages to create action when he wrote this post on his blog Frying in Vein. Action is key for a business to garner responses that move the consumer down the sales funnel. This is perfect material for the [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>TV &#8211; Old Platform New Media Ad Buy</title>
		<link>http://hand-raiser.com/2011/11/22/tv-old-platform-new-media-buy/</link>
		<comments>http://hand-raiser.com/2011/11/22/tv-old-platform-new-media-buy/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 05:06:57 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[Ad Buy]]></category>
		<category><![CDATA[Ad Network]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Cable]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Digital Video Recorder]]></category>
		<category><![CDATA[Google Display]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Media Ad Buy]]></category>
		<category><![CDATA[Recorder]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=424</guid>
		<description><![CDATA[Many customers have been asking me about TV lately. What&#8217;s interesting, is that there still seems to be a major disconnect between the actual barriers to entry and the perceived difficulty and cost of advertising on television. The buying advances in local, online video and cable television have changed tv from the old difficult and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online Advertising: The Truth Shall Set You Free!</title>
		<link>http://hand-raiser.com/2010/11/30/online-advertising-the-truth-shall-set-you-free/</link>
		<comments>http://hand-raiser.com/2010/11/30/online-advertising-the-truth-shall-set-you-free/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 20:53:19 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[laws]]></category>
		<category><![CDATA[regulations]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=339</guid>
		<description><![CDATA[Yes, it is true. While I don&#8217;t claim ministerial prowess or even great oration skills, I do know a truth when I hear/read one &#8211; whether from the pulpit or the pdf. Delivering truth is the situation the digital advertising industry currently faces. How, you ask? If you haven&#8217;t noticed, there is an onslaught of [...]]]></description>
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		<title>Direct-Response Digital &#8211; Mobile</title>
		<link>http://hand-raiser.com/2010/07/21/direct-response-digital-mobile/</link>
		<comments>http://hand-raiser.com/2010/07/21/direct-response-digital-mobile/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 17:02:58 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AdMob]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=328</guid>
		<description><![CDATA[You may have thought that the direct-response digital series had lost some steam. Au contriare, mon frere. There have been some technical difficulties at the Hand Raiser offices, but Ryan Meray at C! Tech Solutions got us back in the game&#8230;we&#8217;ll be at 100% capacity soon &#8211; but I digress. The real reason we&#8217;re here [...]]]></description>
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		<title>Direct-Response Digital: Online Video</title>
		<link>http://hand-raiser.com/2010/07/12/direct-response-digital-online-video/</link>
		<comments>http://hand-raiser.com/2010/07/12/direct-response-digital-online-video/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 01:57:17 +0000</pubDate>
		<dc:creator>Therran Oliphant</dc:creator>
				<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Hand-Raiser Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[local search engines]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[stream]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://hand-raiser.com/?p=322</guid>
		<description><![CDATA[In my last post, I started on a bit of a rant, which has led me to do some research on digital direct response ad effectiveness. That research has gotten me all fired up to do the second post in the Direct-Response Digital series &#8211; online video.  In the product life cycle of technology, one [...]]]></description>
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