It’s no secret, I love mobile, smart, cell technology. It’s intriguing and it’s been so for years, even though the year of mobile has never truly arrived. What does that mean, anyway? What will the year of mobile look like? Has anyone ever defined it and if they have why haven’t they shared it with the rest of us? I say the smartphone has hit the grown up mark, since (as the Boy Genius Report tells us) smartphone penetration has grown from 18% in 2009 to 44% at the end of 2011. Now that’s a big deal. Why? Because media is powered by advertising. Media loves advertising dollars to flow through for their ability to give content to the consumer, cheaply or for free. This is what keeps the masses coming back. Given that and the fact that the power and usability of mobile technology has advanced to the point where they can handle all media consumption and technical uses, mobile has become the bacon of tech.
Recently, a friend and fellow marketing mind, Hubert Sawyers III, reminded me about the need for all messages to create action when he wrote this post on his blog Frying in Vein. Action is key for a business to garner responses that move the consumer down the sales funnel. This is perfect material for the Hand Raiser Marketing team. We love talking about inspiring consumers to engage further with businesses to increase sales; it’s the water to our gills. While marketers are not charged with ringing the cash register, they do need to convert consumers. It’s not easy but a necessary part of the marketing equation. So, say it me me, conversion.
Conversion can mean, getting an email, inspiring inquiry, inspiring a phone call or getting prospects to walk through the door of a business. Many tactics can be used to convert, but certainly one mantra that will always ring true is “make it easy.” A business will want to have contact information prominently placed on their website, where reader’s eyes will naturally flow. In general, a business will want to make sure they have ways to be contacted on every page; they will likely need to reduce clutter and be where their customers and prospects can find them. For instance, a destination business will need to have accurate information on Google Places, Yelp and rank high on search pages. [Read more…]
A couple of weeks ago, I had an idea for a mobile application, and thought I would research it to find out if I could get it done. While not really important, I would feel remiss if I were to neglect to mention what it was, it was a parking application for those of us who like convenience in the city. What I found was Appsbar.com, and I’ve been playing with it a little bit ever since. Truthfully, I think that this could open up things for another of my favorite technologies, QR Codes, for mobile advertising and marketing. However, I’m getting ahead of myself.
I wrote the following post for another blog, but thought it was such important material that I would re-purpose it here for the Hand-Raiser faithful. LOL. Enjoy my personal take on the whole Steve Jobs resignation and the subsequent predictable outcry of insanity from the Apple, Inc. and Steve Jobs faithful.
-Therran Oliphant, Hand Raiser C.S.
This isn’t going to be one of those Steve Jobs love-fest homages to the awesomeness that is Apple, Inc., so if that’s what you’re looking for please click away.
Okay, now down to business. When it comes to Apple CEO Steve Jobs’ resignation it seems as though the media has once again latched on to the shiny object like a Walleye to a lure in a Michigan Lake. While I have all of the respect in the world for Steve Jobs, I’m no slappy so I feel it is my duty to clear up some of the fairytale ridiculousness I’ve been hearing and reading over the past 12 hours. [Read more…]